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Survey Quotes - Specialist In Listed Building | Googlesorted
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SurveyQuotes.co.uk

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Website Brief

Specialists in Listed Buildings

Our client has many, many years of experience surveying Listed Buildings and giving advice to their clients with older properties therefore this website needed to instantly convey knowledge and ensure the viewer understands our client is a specialist in this area.

Website key factors

Emphasis of Unique Selling Point’s USP’s

Colour Theme

Colour scheme to use white and purple as their theme was to branch away from their usual blue and white theme. Purple gives the impression of power, wealth, royalty, good judgement, spiritual fulfilment, rarity in nature, intellectual and dignified – all sitting well with Listed period properties.

WordPress platform preferred

WordPress themes are clean, clear and professional in appearance which is the overall message our client wished to convey

Google-friendly, clear and informative

Call to Action

Brochure style

Easy to navigate

One day a month website maintenance

Website Brief

London Building Surveyors website offering Quick Quotes and Fast Surveys.
London Building Surveyors who know the London property market.
SurveyQuotes website is exactly as the name suggests a website whereby you can obtain a quote for a survey on a building and get help and advice from Independent Chartered Surveyors.
The website is targeted at the London property market with the aim to secure sales of London building surveys.
The website has aliases:-

www.londonbuildingsurveyquotes.co.uk
www.londonbuildingsurveyquotes.com
www.londonsurveyquote.co.uk
www.londonsurveyquote.com
The original website was built in 2007 using Dreamweaver and was re-built in WordPress in 2014 although not completed.

Aim:

New focused website to gain more meaningful traffic and sales conversions.
Gain page one natural search ranking on Google.

Who are Survey Quotes/London Building Surveyors?

London Independent Chartered Surveyors – being independent means that we are 100% impartial – we are not owned by a financial institution/mortgage company/bank/estate agency/insurance company and therefore have our clients best interests at heart.
Property experts giving professional, friendly property advice
Providing the best property surveys money can buy in the form of:- structural surveys also known as residential building surveys, property reports, schedules of condition, commercial building surveys, specific defect reports, feasibility studies, strategic advice reports, etc.
– primarily wish to target London houses and full structural surveys
London Surveyors have over 30 years experience surveying all eras, types and styles of London property from Listed buildings to modern new builds.
1stAssociated.co.uk is our marketing company
http://www.1stassociated.co.uk/articles/default.asp
Wide knowledge of Central and Greater London

Target Market

London House Surveys – full structural building surveys/residential building surveys
High value London property areas such as Kensington and Chelsea, Hampstead etc.

Repeat customers:-

Customer who had a survey with SurveyQuotes/London Building Surveyors in the past moves house again
Property developer regularly buying and selling property
Property investor with a portfolio of properties

Target location for customers

Higher property value areas such as Hampstead, Islington, Kensington and Chelsea, Knightsbridge, Fulham, Highgate, Muswell Hill, etc, etc

Starting with:-

1. Knightsbridge
2. Kensington and Chelsea
3. Islington
4. Westminster and South Bank
5. Notting Hill
6. Bayswater
7. Marylebone
8. Fulham
9. Battersea
10. Hampstead

Building Surveys Unique Selling Points:-

1. Independent London Surveyors – independent of any financial institutions, estate agency, solicitors etc. – 100% impartial – we work only for you

2. Clear, detailed Executive Summaries

3. Property problems identified with action required

4. Estimated costs included in building survey report

5.Surveyor will meet you at the property to discuss any concerns or plans

6. Fast response to your enquiry with surveys carried out quickly and hassle free

7. Unique survey sketches commissioned and included in reports to give a greater understanding of property issues or features/characteristics

8. Many, many high resolution, digital photos included in surveys as well as unique aerial view – 360 photos

9. 3D models and layout plans to aid with visualising the property, planning/designing extensions and alterations etc.

10. Local London knowledge

11. Many, many years of experience

12. Experts with Listed buildings and all eras, types and styles of property

13. Provide free example surveys

14. Surveys are written in plain English free from jargon

Main competitors

LocalSurveyorsDirect
ReallyMoving.com
ESurv – LSL Property Services Plc
LondonBuildingSurveyors.com
GrantWright-associates.co.uk
PeterBarry.co.uk
Now-Survey.com
TrustedSurveyors.co.uk
LambertSurv.co.uk
JohnsonGillies.co.uk

Typical Customer

Purchaser of a residential or commercial property
Landlord or tenant wanting property help and advice
Property owner wanting help and advice
Focus on purchaser of residential London property

How do Customers find your service?

Via our website

Social Media Accounts

None

Review Aim

Gain more traffic and more leads and more conversions to sales

What do you want your website customers to do when they are on your website?

Phone or email

Location

Prefer not to use address as concerned this will limit our traffic/appeal.
We provide a nationwide service surveying properties across the UK however the SurveyQuotes/LondonBuildingSurveyor concentration is London with a focus on high property value London areas.

New landing pages

Include articles on house hunting in London – general articles on London Estate Agents and London Estate Agent companies such as Foxtons

Other domains that link to the website that we own

www.1stAssociated.co.uk
www.GoogleSorted.co.uk
www.Disputeshelp.com
www.ShopSurveyor.co.uk
www.DefectSurveyor.co.uk

Web Analytics

Google Analytics
StatCounter
YNH analysis

Adword Campaigns

None

Website structure

WordPress

Colour Palette

White, IBM blue, Green call to actions, black text

SEO

Improvements in all areas of SEO including:-
Keywords
Meta tag descriptions
Back links

Test and Measure

Review website improvements and test and measure their results
Split testing
Ranking on Google/Bing etc
Customers calling/emailing

Key Performance Indicators

1 Traffic to website increases and thereby phone calls/emails to SurveyQuotes/LondonBuildingSurveyors/1stAssociated office.
2 Page one rankings on Google and other search engines for Hampstead Surveyor, Hampstead Building Survey etc.
3 More unique visitors staying on the pages for longer
4 ??? – further indicators to be agreed

Website access

Access to be available to enable not only the developer to add material and amend but by us too – no hidden back doors or password closed areas – full disclosure.

Hosting company

Happy with current hosting company YourNameHere and wish to continue.

Website Build Deadline

2 months from start date
Penalty due if not met.
6 month review period