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Website Evaluation

Defect Surveyor

Defect Surveyor Competition

Website One

Features and Benefits

Two prominent ways to Get an Instant Quote

Prominent Call to action phone number top right

Two other websites focusing on Commercial and Heritage

Prominence of Example Survey downloads (51/46/25/16 page reports)

397 Reviews with 4.73 average score via external Reviews website

TV’s Phil Spencer quote very prominent across the website

Badges:

RICS, CBuildE, nqa, UKAS

Company logos who recommend using this surveying company

Payment logos

RICS Surveys:

Landing page with two paragraphs promoting a survey then links to specific types- Building Surveys, Homebuyer Surveys and Specific Defect Surveys.  Also, emphasis on Energy Efficiency and link to news item on the differences between a valuation and a survey.

Specific Defect Surveys

Promise to

Reduce claim spending

Reduce the time it takes to organise your claim

Provide a positive customer service

 

Reports also that the surveys are comprehensive and never need referring back to other professionals for further investigation at a further cost.

Residential Services:

Laid out in a photo rich format to easily guide the website viewer to the area of their concern such as a damp photo for Damp Reports which leads you to the Damp Reports page with a post at the foot of the page all about damp.

Get a Quote:

9 mandatory fields help the sales team to understand the enquiry fully together with an area of additional information and an option for a call back.

 

Blog:

Latest 22 Feb 2018, regular posts 1 or 2 a month

 

Social Media:

708 Twitter followers, following 301, 604 Facebook followers, 12 Google + followers, 89 Linkedin followers

Keywords:

Chartered surveyors Birmingham

Birmingham chartered surveyors

Ad Copy:

RICS Chartered Surveyors specialising in house surveys of houses of all ages

RICS specialising in house surveys of houses of all ages

Above the fold:

Predominance of Get an Instant Quote

Buttons:

Emphasis of example surveys – key selling point

Navigation and User experience:

Easy, clear navigation.

Load Speed:

60 s

Negative areas:

Specific Defect Surveys – A large amount of white space on the page – layout could be improved as on several other pages

Age of website:

Domain registered in Nov 2009

Position of website on Google search page:

Number 1 natural search

Date reviewed:

15 March 2018

Website developer:

Not identified

Website Two

Features and Benefits

Client log in area

Prominence on home page of services with strong icons and Learn More or Get Quote buttons

Pink accent colour is memorable

Survey provided within 1-2 working days of inspection

Badges:

RICS, Institute of Residential Property Management (irpm), Ombudsman Services

Instant Quote:

First boxes then take you to a second page with prices and requires Payment to Book Now

Does not give a field or tell you about the timing of the survey? – might do this in third process once payment has been made?

Articles and Case Studies:

Displayed in a Blog style

News:

Latest 7 March 2018, regular posts 1 or 2 a month although none in Sept, Nov, Dec nor Feb

Social Media:

6129 Twitter followers, following 4868, 907 Facebook followers, 646 Instagram followers

Our Services:

Clear photo dominated menu page of the different services with Building Defects under Specialist Services.

Google Reviews:

See Reviews button takes website viewer to Google search results page with 11 Google reviews and website details etc boxed to the right side of the screen.

Keywords:

Block Management, Flat Management, Managing Agent, Property Management, Service Charge

Above the fold:
Buttons:
Navigation and User experience:

On Services navigation, the sub menu lingers too long and obstructs view of page

Load Speed:

8.84 s

Negative areas:

Building Defects: Spelling mistake within first paragraph another in third paragraph!

No examples of typical defect problems.

The Surveyors are not all RICS Surveyors

Age of website:

Domain registered in Jul 2016

Position of website on Google search page:

Number 2 natural search

Date reviewed:

15 March 2018

Website developer:

Not identified

Website Three

 

Features and Benefits

Area specific to North West being Manchester based

Clean grey on white colour palette although large slider photos rather dark and austere

Encouraging Call to Action – Questions? Call Now with phone number top right

Uncluttered Navigation just five areas Home, Company Profile, Services, Surveys and Contact

More than one way to navigate to for example the Defects Disputes page both at top navigation and lower down the page.  With this and Boundary Disputes and Building Maintenance featured twice would suggest that these are areas of the business that the Surveyor wishes to gain most work with?

Badges:

RICS

Company Profile:

Predominance of green ticks! The list of Services and Surveys could benefit from linking to specific pages giving more information on these areas rather than just a list.

Our Services:

Landing page: Would benefit from a button with Get More Information or similar to then lead the website viewer to the page rather than just a title and image.

Clicking on these icons has a slow loading of the related page.

Defects Disputes:

Dark photo of brickwork rather austere – when client is already worried a more uplifted image might be more uplifting here.

Blog:

No Blog or News section

Social Media:

No links to social media

Keywords:

No keywords available

Above the fold:

Friendly text on sliding image:

Welcome to John Kershaw Surveyors

An independent objective, & personal surveying service

Comprehensive advice with quality assurance, to meet your needs.

 

Emphasis on Providing professional advice on all building matters.

Navigation and User experience:

Slow navigation page loading

Load Speed:

11.34 s

Negative areas:

Website is Not Responsive

Page load times slow and jolts

No example surveys

Not an https site

Age of website:

Domain registered in Feb 2002

Position of website on Google search page:

Number 3 natural search

Date reviewed:

15 March 2018

Website developer:

Not identified

Review

Website One 9/10

Website Two 7/10

Website Three 4/10

 

Key Points

Key points to bring to the attention of our Defect Surveyor website viewers are:-

Key points

Key points to bring to the attention of our Defect Surveyor website viewers are:-

  1. Surveyors who specialise and are experts with structural problems, building disputes, and dampness.
  2. Help for home owners and business premises owners.
  3. Help if you are a landlord leasing or are a tenant of a property.
  4. Help with all Era’s, types and styles of buildings
  5. USP’s –
    • Independent Surveyors working for you and only you with your best interests at heart
    • Comprehensive Specific Defect Reports.
    • Very detailed Schedule of Condition protects you and limits your future liabilities
    • Meet your Surveyor at the property to discuss any issues
    • Free Example Surveys
    • Highly qualified Independent Chartered Surveyors with many, many years of experience.
    • Unique survey sketches to ensure you understand the problem or characteristic
    • Hundreds of high resolution, digital photos including aerial view 360 photos.
  6. Clear Call to Action to Phone Us on our Free phone 0800 298 5424 number
  7. Fast load times
  8. Clear, easy Navigation
  9. Testimonials/Reviews
  10. Ensure keywords are included on strong, relevant pages.