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Website Evaluation arthrocare - Itza googlesorted
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Website Evaluation

arthrocare

arthrocare Competition

Website One

 

Features and Benefits

Large, eye-catching images

Colour scheme of white with shades of purple make the website have a more feminine appeal

Emphasis on Testimonials, Mother and Baby Clinic and Opening Hours

Predominance of links to examples of exercises

 

Badges:

Insurance company logos AXA, AVIVA, BUPA, PRUHEALTH, Simplyhealth and WPA

 

About:

Very little information and use of clinical terms such as neuromuskuloskeletal without explanation.

 

Treatments:

Text heavy no images which could help to illustrate techniques.

 

Exercises:

14 exercise pages with simple instructions and photos to illustrate the exercise movements.

 

Mother & Baby Clinic:

Again, text heavy and would benefit from images.  Could include further information on the conditions and treatments to help clients.  The Facebook link takes you to Facebook where the page is currently unavailable.

 

Testimonials:

Leading sports men and woman as well as a mum and man – the font used for the one line testimonial is not a clear as it could be.

 

FAQs:

No Q&A or FAQ which is always a helpful page to include in a website

 

Latest News:

Only item relates to the relaunch of the website in July 2015.

 

Social Media:

No Social Media at present did have a Facebook but currently unavailable.

 

Keywords:

Not available

 

Above the fold:

Bold call to action phone number top right

Bright, colourful and professional.

Emphasis on three areas Testimonials, Mother and Baby Clinic and Opening Hours

 

Navigation and User experience:

Good, clear navigation

 

Load Speed:

1.06 s

 

Negative areas:

Several pages text heavy and with the grey text on grey background not as engaging as could be.

One the Opening Hours section would include phone number

 

Age of website:

Domain registered in Jan 2005

New website launched in July 2015

 

Position of website on Google search page:

Number 1 natural search

 

Date reviewed:

20 March 2018

 

 

Website developer:

Richardson Designs

 

 

 

 

Website Two

 

Features and Benefits

The use of areas of red on photos make the photos memorable.

Large number of social media and communication icons and the group of icons appears three times on the home page as well as further icons – although not all linking to available content.

White background colour with turquoise accent colour and use of grey both professional and calming.

 

Badges:

No badges present

 

Services:

Within the services section further divided into specific areas – Osteopathy, Acupuncture, Kinesio Taping, Sports Injuries, Pregnancy & Post Pregnancy (nothing in this section).

Within pages some use of technical jargon such as gait analysis which would benefit from having a definition this could be on a separate page of key terms for example.

 

FAQs:

Only two Q&A – more detail could benefit here perhaps with a downloadable version of the questionnaire required at first appointment.

 

Blog:

Only two with first having a Christmas message

 

Social Media:

19 Twitter followers, following 57, 242 Facebook followers, Instagram – page not available, Linkedin issues with connecting.

 

Keywords:

None available

 

Above the fold:

Logo with hands dominates the page – call to action with phone number and/or email link top right would benefit the page.

Use of images with red allows the website visitor to instantly understand what the website is about.

 

Navigation and User experience:

Clear, navigation although could benefit from a sticky navigation bar.

 

Load Speed:

2.41 s

 

Negative areas:

WordPress logo used as Favicon.

Within Services the Pregnancy & Post Pregnancy page has no specific content.

Only 2 FAQ

Very Blog focussed website with very little blog posts

Issues with icons linking to social media

No Call to Action phone number or email top right

No sitemap

 

Age of website:

Domain registered in Jun 2016

 

Position of website on Google search page:

Number 2 natural search

 

Date reviewed:

20 March 2018

 

 

Website developer:

Only a link to WordPress

Website Three

 

Features and Benefits

Free phone number call to action top right

Good use of sub headings

Emphasis of Expert, Professional and Effective

Selling point of within 30 minutes they can reduce clients’ pain

Contact Us form on every page although you need to scroll down to find

 

Badges:

General Osteopathic Council

 

About:

Could benefit from a patient testimonial.

Just a phone call away section could benefit from adding the phone number here rather than having to scroll to find it.

Page on Glenn Lobo could benefit from having a photo of Glenn

 

Services:

Clear definitions

Divided into Osteopathy, Acupuncture, Sports Injury – good use of definitions such as “living anatomy” (i.e. flow of fluids, motion and texture of tissues, and structural makeup) makes information user friendly.

Good use of sub headings to divide a text rich Acupuncture page

 

Injury Types:

Landing page could benefit from internal links to Sports Injury, Back Pain and Martial Arts Injury pages. Small amount of content within Sports Injury and Martial Arts Injury pages with prominence of information with the Back Pain page.

 

FAQs:

6 Q&A’s covering key questions with the emphasis on reassurance.

 

Blog:

No blog/news section

 

Social Media:

141 Facebook followers

 

 

Keywords:

No keywords available.

 

Above the fold:

 

Navigation and User experience:

Clear, swift navigation although would benefit from also having in footer.

 

Load Speed:

2.59 s

 

Negative areas:

Link to Sayan Jetwa leads to a We have a problem page rather than content.

Testimonials within footer could benefit from a navigation arrow to load the next testimonial only seems to load the next one when you refresh the page. Would benefit from being on a page on their own.

Typo on Services page with space missing between caringOSTEOPATH

Within Acupuncture page list of conditions for which Acupuncture has been proven to be effective leads to a broken link 500 error.

 

Age of website:

Domain registered in Jun 2005

 

Position of website on Google search page:

Number 3 natural search

 

Date reviewed:

20 March 2018

 

 

Website developer:

Bad Money Media

Review

Website One 8/10

Website Two 7/10

Website Three 5/10