Website Evaluation
arthrocare
arthrocare Competition
Website One
Features and Benefits
Large, eye-catching images
Colour scheme of white with shades of purple make the website have a more feminine appeal
Emphasis on Testimonials, Mother and Baby Clinic and Opening Hours
Predominance of links to examples of exercises
Badges:
Insurance company logos AXA, AVIVA, BUPA, PRUHEALTH, Simplyhealth and WPA
About:
Very little information and use of clinical terms such as neuromuskuloskeletal without explanation.
Treatments:
Text heavy no images which could help to illustrate techniques.
Exercises:
14 exercise pages with simple instructions and photos to illustrate the exercise movements.
Mother & Baby Clinic:
Again, text heavy and would benefit from images. Could include further information on the conditions and treatments to help clients. The Facebook link takes you to Facebook where the page is currently unavailable.
Testimonials:
Leading sports men and woman as well as a mum and man – the font used for the one line testimonial is not a clear as it could be.
FAQs:
No Q&A or FAQ which is always a helpful page to include in a website
Latest News:
Only item relates to the relaunch of the website in July 2015.
Social Media:
No Social Media at present did have a Facebook but currently unavailable.
Keywords:
Not available
Above the fold:
Bold call to action phone number top right
Bright, colourful and professional.
Emphasis on three areas Testimonials, Mother and Baby Clinic and Opening Hours
Navigation and User experience:
Good, clear navigation
Load Speed:
1.06 s
Negative areas:
Several pages text heavy and with the grey text on grey background not as engaging as could be.
One the Opening Hours section would include phone number
Age of website:
Domain registered in Jan 2005
New website launched in July 2015
Position of website on Google search page:
Number 1 natural search
Date reviewed:
20 March 2018
Website developer:
Richardson Designs
Website Two
Features and Benefits
The use of areas of red on photos make the photos memorable.
Large number of social media and communication icons and the group of icons appears three times on the home page as well as further icons – although not all linking to available content.
White background colour with turquoise accent colour and use of grey both professional and calming.
Badges:
No badges present
Services:
Within the services section further divided into specific areas – Osteopathy, Acupuncture, Kinesio Taping, Sports Injuries, Pregnancy & Post Pregnancy (nothing in this section).
Within pages some use of technical jargon such as gait analysis which would benefit from having a definition this could be on a separate page of key terms for example.
FAQs:
Only two Q&A – more detail could benefit here perhaps with a downloadable version of the questionnaire required at first appointment.
Blog:
Only two with first having a Christmas message
Social Media:
19 Twitter followers, following 57, 242 Facebook followers, Instagram – page not available, Linkedin issues with connecting.
Keywords:
None available
Above the fold:
Logo with hands dominates the page – call to action with phone number and/or email link top right would benefit the page.
Use of images with red allows the website visitor to instantly understand what the website is about.
Navigation and User experience:
Clear, navigation although could benefit from a sticky navigation bar.
Load Speed:
2.41 s
Negative areas:
WordPress logo used as Favicon.
Within Services the Pregnancy & Post Pregnancy page has no specific content.
Only 2 FAQ
Very Blog focussed website with very little blog posts
Issues with icons linking to social media
No Call to Action phone number or email top right
No sitemap
Age of website:
Domain registered in Jun 2016
Position of website on Google search page:
Number 2 natural search
Date reviewed:
20 March 2018
Website developer:
Only a link to WordPress
Website Three
Features and Benefits
Free phone number call to action top right
Good use of sub headings
Emphasis of Expert, Professional and Effective
Selling point of within 30 minutes they can reduce clients’ pain
Contact Us form on every page although you need to scroll down to find
Badges:
General Osteopathic Council
About:
Could benefit from a patient testimonial.
Just a phone call away section could benefit from adding the phone number here rather than having to scroll to find it.
Page on Glenn Lobo could benefit from having a photo of Glenn
Services:
Clear definitions
Divided into Osteopathy, Acupuncture, Sports Injury – good use of definitions such as “living anatomy” (i.e. flow of fluids, motion and texture of tissues, and structural makeup) makes information user friendly.
Good use of sub headings to divide a text rich Acupuncture page
Injury Types:
Landing page could benefit from internal links to Sports Injury, Back Pain and Martial Arts Injury pages. Small amount of content within Sports Injury and Martial Arts Injury pages with prominence of information with the Back Pain page.
FAQs:
6 Q&A’s covering key questions with the emphasis on reassurance.
Blog:
No blog/news section
Social Media:
141 Facebook followers
Keywords:
No keywords available.
Above the fold:
Navigation and User experience:
Clear, swift navigation although would benefit from also having in footer.
Load Speed:
2.59 s
Negative areas:
Link to Sayan Jetwa leads to a We have a problem page rather than content.
Testimonials within footer could benefit from a navigation arrow to load the next testimonial only seems to load the next one when you refresh the page. Would benefit from being on a page on their own.
Typo on Services page with space missing between caringOSTEOPATH
Within Acupuncture page list of conditions for which Acupuncture has been proven to be effective leads to a broken link 500 error.
Age of website:
Domain registered in Jun 2005
Position of website on Google search page:
Number 3 natural search
Date reviewed:
20 March 2018
Website developer:
Bad Money Media
Review
Website One 8/10
Website Two 7/10
Website Three 5/10