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Website Evaluation GEM Surveyors - Itza googlesorted
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Website Evaluation

GEM Surveyors

GEM Surveyors Competition

Local Surveying website Herts, Beds, Bucks, Cambs

Website One

 

Features and Benefits

Friendly, personal message “Always happy to hear from you buy phone…”

Small and concise website.

Dominance of Let Us Contact You form, map and badges at the foot of every page although may be better positioned higher up the webpage.

 

Badges:

RICS, ISVA

 

Services:

Within Services section 6 pages describing the type of survey offered such as Schedule of Condition however very little information within the webpage.

 

FAQs:

No Q&A/FAQs – this would benefit the website as content is limited there are many unanswered questions however this may be a tactic to encourage website visitors to contact the Surveyor?

 

Blog:

No Blog or News section

 

Social Media:

No social media

 

Keywords:

jmc, jm consultants, anthony lacey, surveyor, surveyor hertfordshire, surveyor bedfordshire, surveyor north london, surveyor beds, surveyor herts, surveying, party wall act, building surveys, homebuyer reports, building disputes, schedule of condition, schedule of dilapidation

 

Above the fold:

Very grey and opaque is not so engaging to the website viewer the three above the fold photos with opaque titles suggest that Party Wall, Building Surveys and Building Disputes are the focus rather than Schedules of Condition, Homebuyers Reports and Schedules of Dilapidation which appear below the fold?

 

Navigation and User experience:

Easy to navigate to area of website you require and helpful left side navigation within section pages

 

Load Speed:

4.06 s

 

Negative areas:

No engaging Call to Action top right of webpage

Not a responsive website.

Very pale grey, opaque appearance.

Only one testimonial featured on a page – could benefit from a dedicated page to testimonials and some case studies.

Spelling mistake on home page Independant rather than Independent

No example surveys

 

Age of website:

Domain registered in Feb 2013

 

Position of website on Google search page:

Number 3 natural search

 

Date reviewed:

23 March 2018

 

Website developer:

Not identified

Website Two

 

Features and Benefits

Friendly title Welcome to our website

Simplistic with Services drop down repeated in Quick Links

Colour scheme background colour of beige gives the site an older feel

 

Badges:

None

 

About Us:

Short page focusing on qualifications with a couple of paragraphs promoting selling points such as plain English avoiding technical terms.

 

Testimonials:

3-4 per year since 2013 short one lines or a couple of short paragraphs layout of page with quick links to services pages dominant the webpage.

 

Services:

No specific landing page to Services section links to a dropdown menu

Very little content on each page which would benefit from expansion for example Defect Analysis does not give an example of a specific defect. Schedules of Condition page likewise gives the briefest of description as to what a Schedule of Condition is.

Would benefit from a Call to Action to find out more information on all of the Services pages.

 

Clients:

This page would benefit from a Case study about how the Surveyor has helped his client the page is no more than a list and does not describe the services provided to these clients.

 

Contact:

Simple form to data collect and allow message to be written.

Additional form pages specific to Party Wall and Building Surveys which gather a far more detailed enquiry fields.

 

Blog:

No Blog/News section

 

Social Media:

No social media

 

Keywords:

Chartered Building Surveyor, Building Survey, cdm coordination, Chartered Surveyor, Home Buyer Report, Home Buyer Survey, House buying Reports, Party Wall, Party Wall Survey, RICS, Structural Survey, Party Wall Matters, St Albans, Herts, Hertfordshire

 

PPC: land surveying equipment for sale, home surveyors, residential land survey, surveyed leads, laser scanner surveying, surveyors in surrey, surveying with gps, surveyor fees, residential surveys.

Ad Copy:

Get a realistic and professional opinion, Expert surveyor & valuer

Competitively priced surveyor Local, expert surveyor & valuer

 

Above the fold:

All of website appears above the fold.

 

Navigation and User experience:

Clear and easy to navigate

Quick links list has a fairly basic numbered list

 

Load Speed:

4.09 s

 

 

Negative areas:

Call to Action top left rather than top right

Large expanse of blank space either side of webpages

No example surveys

Content lacking

 

Age of website:

Domain registered in Dec 2009

 

Position of website on Google search page:

Number 7 natural search

 

Date reviewed:

23 March 2018

 

 

Website developer:

Not identified

Website Three

 

Features and Benefits

Emphasis on banner of Hertfordshire Chartered Surveyors – allows website surfer to understand exactly the type of website this is with additional Independent Chartered Surveyors, Commercial and Residential Services H2 titles further defining the website.

 

Clear, clean information laid out in an easy to read format with red and blue accent colours highlighting the different types of services offered.

 

Features vertical left side navigation, which is however not as attention grabbing as top line navigation.

 

Badges:

No badges

 

About Us:

The use of naming towns perhaps a SEO slant on gaining traffic for website surfers looking for surveyors in those areas?

 

Mention of an experienced team but does not expand on team member details.

 

Surveys and Valuations:

Very little more other than listing the types of reports provided – this area could benefit from a more in-depth information on each area.

 

Only selling point included is Fast and Accurate reports – no other USP’s noted.

 

Reports and Schedules

Similar to the Surveys and Valuations page with no more than a list of the types of reports provided would also benefit from adding information as to describe the benefits and features of the various reports.

 

These two pages are not really selling the services only listing them.

 

Landlords and Tenants

Again, a similar comment to the above only listed services does not describe or sell them.

 

Contact

Email is not clickable via a PC but is on an iphone

 

Blog:

No Blog/news feature

 

Social Media:

No social media

 

Keywords:

No keywords available

 

Above the fold:

The whole website is above the fold

 

Navigation and User experience:

Left side vertical navigation does not attract attention as much as top navigation

When viewing on an iphone menu does not appear to be working!

 

Load Speed:

2.70 s

 

Negative areas:

Call to Actions lacking – phone number at top right rather small could benefit from being larger

 

Vertical navigation to the left side is not a powerful as top line navigation – in-depth studies that track eye movement confirms that top line navigation achieves more attention.

 

No example surveys

 

Age of website:

Domain registered in Jan 2004

 

Position of website on Google search page:

Number 8 natural search

 

Date reviewed:

23 March 2018

 

 

Website developer:

Not identified

Review

Website One 3/10

Website Two 4/10

Website Three 4/10

 

 

Key Points

Key points to bring to the attention of our GEM Surveyors website viewers are:-

  1. Surveyors who specialise and are experts with surveying buildings in the Herts, Beds, Bucks, Cambs area
  2. Types of Building Surveys – both residential and commercial
  3. All Era’s, types and styles of Buildings
  4. USP’s –
    • Independent Surveyors working for you and only you with your best interests at heart unlike the estate agent who is working for the vendor
    • Meet your Surveyor at the property to discuss any issues or plans
    • Free Example Surveys – so you can see the depth of our reports before you buy
    • Tailor-made Survey Reports ensure you are provided with the best survey for your requirements
    • 3D models can be provided as well as help and advice on extending or altering the property
    • Large quantity of high quality photos including aerial view 360 photos
    • Unique survey sketches to ensure you fully understand any issues or characteristics
    • System of coloured circles and ovals to pinpoint any areas of concern
    • Highly qualified Independent Chartered Surveyors with many, many years of experience
  5. Clear Call to Action to Phone Us on our Free phone 0800 298 5424 number
  6. Fast load times
  7. Clear, easy Navigation
  8. Testimonials/Reviews
  9. Ensure keywords are included on strong, relevant pages.