Website Evaluation
GEM Surveyors
GEM Surveyors Competition
Local Surveying website Herts, Beds, Bucks, Cambs
Website One
Features and Benefits
Friendly, personal message “Always happy to hear from you buy phone…”
Small and concise website.
Dominance of Let Us Contact You form, map and badges at the foot of every page although may be better positioned higher up the webpage.
Badges:
RICS, ISVA
Services:
Within Services section 6 pages describing the type of survey offered such as Schedule of Condition however very little information within the webpage.
FAQs:
No Q&A/FAQs – this would benefit the website as content is limited there are many unanswered questions however this may be a tactic to encourage website visitors to contact the Surveyor?
Blog:
No Blog or News section
Social Media:
No social media
Keywords:
jmc, jm consultants, anthony lacey, surveyor, surveyor hertfordshire, surveyor bedfordshire, surveyor north london, surveyor beds, surveyor herts, surveying, party wall act, building surveys, homebuyer reports, building disputes, schedule of condition, schedule of dilapidation
Above the fold:
Very grey and opaque is not so engaging to the website viewer the three above the fold photos with opaque titles suggest that Party Wall, Building Surveys and Building Disputes are the focus rather than Schedules of Condition, Homebuyers Reports and Schedules of Dilapidation which appear below the fold?
Navigation and User experience:
Easy to navigate to area of website you require and helpful left side navigation within section pages
Load Speed:
4.06 s
Negative areas:
No engaging Call to Action top right of webpage
Not a responsive website.
Very pale grey, opaque appearance.
Only one testimonial featured on a page – could benefit from a dedicated page to testimonials and some case studies.
Spelling mistake on home page Independant rather than Independent
No example surveys
Age of website:
Domain registered in Feb 2013
Position of website on Google search page:
Number 3 natural search
Date reviewed:
23 March 2018
Website developer:
Not identified
Website Two
Features and Benefits
Friendly title Welcome to our website
Simplistic with Services drop down repeated in Quick Links
Colour scheme background colour of beige gives the site an older feel
Badges:
None
About Us:
Short page focusing on qualifications with a couple of paragraphs promoting selling points such as plain English avoiding technical terms.
Testimonials:
3-4 per year since 2013 short one lines or a couple of short paragraphs layout of page with quick links to services pages dominant the webpage.
Services:
No specific landing page to Services section links to a dropdown menu
Very little content on each page which would benefit from expansion for example Defect Analysis does not give an example of a specific defect. Schedules of Condition page likewise gives the briefest of description as to what a Schedule of Condition is.
Would benefit from a Call to Action to find out more information on all of the Services pages.
Clients:
This page would benefit from a Case study about how the Surveyor has helped his client the page is no more than a list and does not describe the services provided to these clients.
Contact:
Simple form to data collect and allow message to be written.
Additional form pages specific to Party Wall and Building Surveys which gather a far more detailed enquiry fields.
Blog:
No Blog/News section
Social Media:
No social media
Keywords:
Chartered Building Surveyor, Building Survey, cdm coordination, Chartered Surveyor, Home Buyer Report, Home Buyer Survey, House buying Reports, Party Wall, Party Wall Survey, RICS, Structural Survey, Party Wall Matters, St Albans, Herts, Hertfordshire
PPC: land surveying equipment for sale, home surveyors, residential land survey, surveyed leads, laser scanner surveying, surveyors in surrey, surveying with gps, surveyor fees, residential surveys.
Ad Copy:
Get a realistic and professional opinion, Expert surveyor & valuer
Competitively priced surveyor Local, expert surveyor & valuer
Above the fold:
All of website appears above the fold.
Navigation and User experience:
Clear and easy to navigate
Quick links list has a fairly basic numbered list
Load Speed:
4.09 s
Negative areas:
Call to Action top left rather than top right
Large expanse of blank space either side of webpages
No example surveys
Content lacking
Age of website:
Domain registered in Dec 2009
Position of website on Google search page:
Number 7 natural search
Date reviewed:
23 March 2018
Website developer:
Not identified
Website Three
Features and Benefits
Emphasis on banner of Hertfordshire Chartered Surveyors – allows website surfer to understand exactly the type of website this is with additional Independent Chartered Surveyors, Commercial and Residential Services H2 titles further defining the website.
Clear, clean information laid out in an easy to read format with red and blue accent colours highlighting the different types of services offered.
Features vertical left side navigation, which is however not as attention grabbing as top line navigation.
Badges:
No badges
About Us:
The use of naming towns perhaps a SEO slant on gaining traffic for website surfers looking for surveyors in those areas?
Mention of an experienced team but does not expand on team member details.
Surveys and Valuations:
Very little more other than listing the types of reports provided – this area could benefit from a more in-depth information on each area.
Only selling point included is Fast and Accurate reports – no other USP’s noted.
Reports and Schedules
Similar to the Surveys and Valuations page with no more than a list of the types of reports provided would also benefit from adding information as to describe the benefits and features of the various reports.
These two pages are not really selling the services only listing them.
Landlords and Tenants
Again, a similar comment to the above only listed services does not describe or sell them.
Contact
Email is not clickable via a PC but is on an iphone
Blog:
No Blog/news feature
Social Media:
No social media
Keywords:
No keywords available
Above the fold:
The whole website is above the fold
Navigation and User experience:
Left side vertical navigation does not attract attention as much as top navigation
When viewing on an iphone menu does not appear to be working!
Load Speed:
2.70 s
Negative areas:
Call to Actions lacking – phone number at top right rather small could benefit from being larger
Vertical navigation to the left side is not a powerful as top line navigation – in-depth studies that track eye movement confirms that top line navigation achieves more attention.
No example surveys
Age of website:
Domain registered in Jan 2004
Position of website on Google search page:
Number 8 natural search
Date reviewed:
23 March 2018
Website developer:
Not identified
Review
Website One 3/10
Website Two 4/10
Website Three 4/10
Key Points
Key points to bring to the attention of our GEM Surveyors website viewers are:-
- Surveyors who specialise and are experts with surveying buildings in the Herts, Beds, Bucks, Cambs area
- Types of Building Surveys – both residential and commercial
- All Era’s, types and styles of Buildings
- USP’s –
- Independent Surveyors working for you and only you with your best interests at heart unlike the estate agent who is working for the vendor
- Meet your Surveyor at the property to discuss any issues or plans
- Free Example Surveys – so you can see the depth of our reports before you buy
- Tailor-made Survey Reports ensure you are provided with the best survey for your requirements
- 3D models can be provided as well as help and advice on extending or altering the property
- Large quantity of high quality photos including aerial view 360 photos
- Unique survey sketches to ensure you fully understand any issues or characteristics
- System of coloured circles and ovals to pinpoint any areas of concern
- Highly qualified Independent Chartered Surveyors with many, many years of experience
- Clear Call to Action to Phone Us on our Free phone 0800 298 5424 number
- Fast load times
- Clear, easy Navigation
- Testimonials/Reviews
- Ensure keywords are included on strong, relevant pages.